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Powering greater creators


Company Overview

Thirty years ago, Avid broke new ground by reimagining content creation. Today, we’re reshaping the entire media value chain with powerful technology for creating, managing, storing, distributing, and monetizing film, television, news, sports, and music.

Our tools and platforms empower more than a million users and thousands of media enterprises to tell powerful stories and build better businesses. So you can capitalize on evolving audience demands for content to be consumed anywhere, on any device, on their time.

With enhanced collaboration, advanced automation, end-to-end integration, and workflow orchestration, Avid helps aspiring artists, creative professionals, production teams, and media enterprises thrive in the digital era.

Adobe Integrations Overview

Imagine being able to access your organization’s entire media library, share projects, and collaborate with other editors and content contributors from anywhere. With the MediaCentral platform and Avid NEXIS shared storage, you can do just that.

MediaCentral integrates with Adobe Premiere Pro as an interface panel and connector, enabling you to browse, search, access, and share projects and media across local and remote databases. Without ever leaving Premiere. Working in concert with Avid NEXIS, it eliminates workflow silos, connects tools and teams together, and empowers collaboration, so you can accelerate broadcast news, sports, and post production. From browsing media and phonetic search, to sending sequences to playback and multiplatform delivery, Avid lets you do it all from a common shared solution. All right in Premiere Pro.

Key Differentiators

  • Boost efficiency with a common platform that offers multisite asset management and storage
  • Search for clips phonetically by the spoken words or phrases they contain in Premiere Pro, no matter where the files are stored
  • Enable real-time and remote collaboration between both Adobe and Avid users
  • Centralize access to your entire media library across Avid and third-party storage tiers
  • Open and edit Avid sequences right in Premiere Pro without transcoding or converting files
  • Enable assistant editors and others to create and prep projects for Premiere Pro editors
  • View assignments, update tasks, and keep in sync with other collaborators in Premiere Pro
  • Save time and minimize mistakes and stress with automated workflows for ingest and archive
  • Break news and sports highlights first across multiple digital platforms and monetize content
  • Safeguard your assets with industry-proven and trusted security, reliability, and protection

Adobe Products we support:

  • Adobe Premiere Pro