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Sony Professional

Company Overview

Sony is an entertainment and technology company that has been producing motion pictures, music, electronics, gaming and video entertainment for decades. Our Electronics Division has long been an industry leader in designing and manufacturing solutions for professional applications including film and video production, sports broadcast, live production as well as broadcast news and entertainment.

Adobe Integrations Overview

  • Sony’s Media Backbone Hive offers tight panel integration with both Premiere and After Effects as well as edit-while-ingest and remote rendering directly within the Adobe editing environment. Adobe After Effects templates are supported in Hive’s HTML5 Quick Web Edit Tool for field editing – providing polish to stories created in the field. Hive can also merge Hive’s content and Premiere editing while managing the editorial session entirely in the cloud – providing unprecedented access to editorial tools.
  • NVX offers tight panel integration with both Adobe Premiere Pro CC and Adobe After Effects CC bringing the NVX content browser directly into the Adobe UI. Access all of NVX’s powerful search and browse features during your edit session without changing applications. NVX also supports the creation of storyboards that can be imported into the Premiere Pro timeline with options for content copy or content linking.
  • Sony’s XDCAM air service offers tight panel integration with Adobe Premiere Pro by inserting XDCAM air’s cloud-based Content Browser into the Adobe UI. Browse and select XDCAM air proxies and start editing while the ENG crew is still in the field. This powerful combination of XDCAM air and Premiere Pro accelerates the story creation process and promotes a first-to-air story turn-around.

Key Differentiators

Media Backbone Hive

  • Hive offers a complete end-to-end production environment encompassing workflows from acquisition and creation, through to publishing and archive.
  • Web-based applications ensure accessibility to production tools and content even when off-site, facilitating editing, browsing and story publishing from anywhere.
  • Hive’s flexible architecture supports on-prem, hub & spoke, full cloud and hybrid cloud configurations ensuring a growth path for years to come.
  • Hive accommodates traditional playout but is equally efficient with social media distribution and web posting.
  • Hive’s comprehensive APIs welcome integration of external devices –tight Adobe Premiere integration as well as interfaces with News Room Computer Systems and Sony’s own XDCAM air and Optical Disc Archive platforms.
  • Hive’s cloud native architecture is poised to support new cloud services such as Adobe cloud editing and AI features such as speech to text (available soon).


  • Web-based tools for access from anywhere.
  • Scalable from a single user + up.
  • Simple user interface with minimal training & fast deployment.
  • Tight integration with Sony’s Ci Media Cloud Platform enhances review & approve, distribution and camera proxy workflows.
  • Drag & Drop workflow creation engine empowers regular users to design and execute custom workflows.


  • XDCAM air connects directly to wireless functions built into Sony cameras – no expensive backpacks required.
  • Compact, lightweight camera adaptors are available for inclusion of legacy cameras and other SDI devices.
  • XDCAM Pocket app for mobile devices enables breaking news capture before the camera crew arrives.
  • NRCS integration enables story planning metadata to be pushed directly to cameras in the field. Captured footage is tagged with metadata for easy search and find.
  • Browse XDCAM air content in the cloud, tag with markers, create storyboards & publish to social media.
  • Stream from camera(s) to the cloud and from the cloud to multi-points. Stream to Facebook live.
  • GPS map view provides geolocation of each camera and XDCAM pocket mobile device.
  • Remotely control camera iris, focus and zoom. Browse camera content & pull files directly from the camera.
  • Direct Adobe Premiere panel integration with XDCAM air cloud browser.
  • Utilize the transmission method best suited to the environment you’re in: wireless, cellular, dual link cellular.

Adobe Products we support:

  • Adobe After Effects
  • Adobe Premiere Pro